StubHub empowered business analysts to explore and dig into data on their own with Hex
StubHub uses Hex for ad-hoc exploratory analysis and self-serve data apps, empowering business analysts to independently explore ticket sales data and freeing the data team for complex work.
About StubHub
StubHub is the world's leading source of live sports, music, and entertainment tickets.
Outcome
- Culture of data literacy accelerated
- Data teams freed for complex predictive and prescriptive questions
- Eliminated siloed, one-off insights in spreadsheets
Scale achieved
- Built a "swiss army knife" for investigating sales data
- Dynamically identify drivers of ticket sales
- Business analysts enabled to self-serve
Challenge
Stubhub’s legacy data and analytics tooling had worked for many years, but it was starting to slow the data team and the business down.
- Ad-hoc requests were getting out of control
- Insights were being shared in siloed, one-off ways, like spreadsheets
- Data teams were duplicating work without even realizing it
How they use Hex
Stubhub uses Hex for ad-hoc exploratory analysis, prototyping, enabling self-serve, and building data apps.
Key use cases:
- Dynamically identify drivers of ticket sales as the business has questions
- Empower business analysts to explore and dig into data on their own
- Build a “swiss army knife” for investigating sales data
Impact
Stubhub’s data team is building a culture of data literacy by accelerating analysis to meet the speed of the business without compromising on quality. Data teams now have time to focus on the more complex predictive and prescriptive questions.